The Story of Alden + Rose


Hey Boss Babes!

I wanted to give you some insight on Alden + Rose, how it came to be, and how much it means to me!


2019 was one of the most demanding years for me, both personally and professionally. My patience was tested, my heart was hurt and my faith was challenged. I leaned on my husband, family, and closest friends more than ever. However, I also learned that the phrase “everything happens for a reason” is absolutely true.

For the first time in years, I was able to take some time for myself! I decided to focus my energy on being more present and positive. I started reading books related to faith, entrepreneurship, and motherhood. I listened to podcasts that inspired and empowered. I realized I needed support in an unexpected place: I craved a community where women built each other up. About a year ago I decided to turn this passion into a new adventure and Alden + Rose was born!

My hope is that this boutique and our curated selection of pieces will bring out your inner boss babe while creating a new kind of girl gang focused on empowerment, positivity, and true colors.

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